Start with what people need to do.
A simple method for making design decisions traceable and easy to revise.
Observe the problem
State the intended audience, the important questions and the surrounding constraints. Collect examples of the content before deciding on a visual direction. A false premise produces polished but unhelpful work.
Build a limited system
Choose a small set of layout primitives, scale rules and typographic roles. Test them with inconvenient content: long titles, short labels, empty sections and difficult screen sizes.
Test and refine
Examine legibility, interaction states and keyboard navigation where relevant. Ask whether a visitor can identify the next useful action without being told where to click.
Document the decisions
Write down the assumptions, rules and known limitations. This helps a future editor or developer adapt the design without having to rediscover its logic.